Thursday 17 September 2009

Product placement


We brought a small, butterfly-souvenir back with us from Edinburgh, a wonderful city but one where I didn't encounter any real butterflies or moths. Product placement is about to be allowed on ITV, so I've decided to permit it here: this is part of a really nice range of women's clothes available at a Scottish store called Ness. They do a modern take on the traditional tartans and tweeds, and very successfully. The butterfly button is on a bright blue cardigan Penny bought, along with an even nicer, softer blue jacket which was in the sales (Yorkshire meets Scotland, a warm and thrifty alliance.

Check them out on www.nessbypost.com if you can't get to the Royal Mile (two outlets), Leith or St Andrews. You can look just as bright as a butterfly. Sorry one photo's rather dark and the other over-flashed. We had a rather late-night modelling session which I may try to repeat today, although truth to tell, I rather like the contrast. As for product placement, I remember when I was on the London Evening Standard, the guileful cartoonist Jak, ised to do it all the time.

2 comments:

JRandSue said...

Lovely collection of Moth Images.
Just placed my Moth Trap out,hope the results are good.
John.

MartinWainwright said...

Good luck! Just posted a longer response on entry above, on return from holiday. Hope the good weather keeps up - the forecast says it's going to be hot this coming w/e. Yo for Indian seummers, eh! All best M